Iris von Arnim
Biography
Creating your own way, instead of going with the flow. For more than three decades, this has been the philosophy of the family-run company Iris von Arnim. They speak a common language here, where a small team has created the collections for decades. But modernity means change. Constantly on the lookout for ways to perfect what is already perfect.
Iris von Arnim set the trend in the 1970s with a rainbow pullover made of finest angora. She realized that quality and rebellion are not mutually exclusive. She introduced new processing techniques. To this very day she is only satisfied when the new collection forms an intrinsic whole, down to the last detail.
Today the next generation is taking on the responsibility for the label. Together with his mother, Valentin von Arnim is taking the company into the future. None more so than he knows her standards and her vision. This is why nothing will change when it comes to the joy of moving forward. A creation can only be lasting when it is designed with emotionality – a passion for a certain kind of material that stands for unobtrusive luxury: cashmere. The most precious yarn in the world gives the woman a feeling of wellbeing that promotes her self-confidence. Cashmere is pure intensity. Or to put it in Iris von Arnim’s words: ‘You don’t wear cashmere, you feel it.’