Fall Fashion Collection by Fogal is in store now,

A little history of Fogal

The beginnings

Léon Fogal, the son of a stocking weaver, created the FOGAL brand in 1921 and in 1923 he opened the first stocking store under the family name at Limmatquai in Zurich. Already shortly thereafter, other retail shops opened in Switzerland.

The Fogal logo

The 90-year history of the FOGAL brand is reflected most remarkably in the incisive brand logo. It was developed from the handwriting of campany founder Léon Fogal. The FOGAL logo has become a distinct symbol of high-quality, innovative hosiery and knitwear and will continue to signify these brand values in the future.

Some history

The invention of Nylon stockings (1938) ushered in a boom time at FOGAL. As the first importer of this revolutionary legwear, Léon Fogal once again proved his fine-tuned sense of innovation and elegance.

Women often queued up in long lines in front of FOGAL shops to get their own pair of the new ‘Nylons’. The faces expressed that much more disappointment when after just a few hours the stock was sold and the shop had to close for business.

Artists design for FOGAL

The successful co-work with artist Allen Jones in 1974 sparked subsequent collaborations, with an international array of renowned artists engaged by FOGAL to design tote/shopping bags and advertising materials. Among them were Donald Baechler, Erté, C.O. Paeffgen, Nicola de Maria, Sandra Chia, Mimmo Rotella, George Condo and Malcom Morley.

FOGAL -
yesterday, today, tomorrow

After the death of Léon Fogal the company came into the possession of the Zurich banker family Walter Meier in 1968. Balthasar Meier turned the six Swiss branches into an international enterprise. In 1982 he opened a store in New York and soon afterwards in Paris, London and Tokyo, to name just a few.

2009 was the dawn of a new era for FOGAL. Swiss entrepreneur Philippe Gaydoul and his Gaydoul Group secured the luxury brand with a cult character. Thanks to his commitment, Philippe Gaydoul has strengthened the brand for a promising future.

Materials that arouse desire

It is accomplished with the use of soft exquisite materials such as cashmere, silk, alpaca and baby camelhair – sometimes for a smooth and silky effect, sometimes to lend a cooling elegance. FOGAL has mastered the art of maintaining the unique identity of these materials, using subtle, delicate manufacturing precision to transform them into modern, highly feminine products.

FOGAL products bring a new dimension to seeing and feeling, allowing materials and design to meld harmoniously to form an individual, unusual, exceptional whole. Lightweight protection, longings and emotions meet in these unique garments. To wear FOGAL is to underscore one’s natural self-confidence and to give expression to one’s individual character – you can’t have too much of that.

A brand that moves

When the shape of a stocking lends perfection to a woman’s leg, shaping it advantageously and embracing it with sensuous materials and textures, therein lies the total FOGAL statement.

The FOGAL brand stands for unparalleled expertise in the hosiery sector, a reputation earned by over ninety years of experience in the business. From the very beginning, FOGAL focused on its customers’ demands for a reliable product. The skill and knowledge in the manufacture of its products – hosiery and legwear – represent the extraordinary potential the brand possesses. FOGAL has also used its unique expertise to establish exceptional renown in the areas of knitwear and bodywear. Emotionality and perfection: the result of the stance the FOGAL brand takes towards its product.

FOGAL – Where Emotion meets Perfection

 

For inquiries about Fogal please e-mail info@sien-antwerp.com

Ingrid Verhoeven is influenced by the colours and shapes that she enjoys having around her. She likes the precision and craftsmanship with which so many objects and art pieces, past and present, are made. Ingrid also finds pleasure in the playful and ordinary things that she encounters in everyday life. You can find this combination of playfulness and precise technique in her collections.

Also available online 

Click on the Image to see the film. 

Although Proenza Schouler has developed a frenzied,
word-of-mouth cult following over the past eight years without the help
of advertising (Chloe Sevingy, Leighton Meester, and the Olsens
are converts), the designing duo is spreading its reach this season
......with its very first campaign.

Debuting on ProenzaSchouler.com on Aug. 11 are five Fall 2010
campaign images shot by Daniel Jackson, styled by Marie Chaix,
and starring models Tati Cotliar, Ann Kenny (who opened the fall show), and her sister Kirby Kenny.

The three ladies, each shot solo, pose against a stark background while
wearing the nouveau Goth gear that defined the Fall collection -- black
thigh-highs, chunky wooden platform heels, leather corset dresses,
cropped jackets in deep ebony and emerald, and high-waisted
scribble-print jeans -- which was born through a collaboration with J Brand.

Also like the fall runway show, the girls wear their hair disheveled and
their lips stained a deep burgundy (trust us, if you didn't want to try
out this hot lipstick trend before, now you will).

To even further demonstrate the moody feel of the ads, Proenza tapped director Greg Mitnick and creative director Alejandro Cardenas to create a behind-the-scenes video of the shoot, showing the girls posing and tugging at their outfits while Washed Out's "Feel It All Around" plays in the background.

Backstage movie