Vivienne Westwood / Chivas Regal limited Edition

10.31.11 | 10.00 Author: Sien. 0 comments

Vivienne Westwood teamed up with Chivas to produce a contemporary limited edition design for Chivas Regal 18.
For this project Vivienne has focused on using her extensive knowledge of fabrics and tailoring to create a unique covering for the renowned whiskey bottle.

Inspiration

One of the world's most acclaimed fashion designers, Vivienne Westwood's creation for Chivas Regal clearly illustrates Westwood's unparalleled reputation for design excellence and pattern cutting know how.

With the current design of the Union Jack flag dating back to 101 and Chivas Brothers roots also being traced back to this year, the distinctive bottle quite audaciously and proudly appears cloaked in Vivienne Westwood's Union Jack print, as first seen in a Gold Label collection in Paris. Westwood uses her expertise in tailoring and cutting, re-imagining the bottle as a figure to be adorned, to create a luxurious and unique four-piece coat in true Westwood style.

Layers and textures, Chivas Regal 18 by Vivienne Westwood reflects the rich flavours of Chivas' luxury whisky blend and Vivienne Westwood's exceptional ability to dress and design for any form. The design represents Chivas' brand, embodying:

Britishness

Creativity and independence

Boldness and audacity

Authenticity and heritage

...and above all luxury


The Bottle

The product is a combination of the following elements

The Coat

Vivienne Westwood's Union Jack has been digitally printed on woven tie silk twill to create a coat for the bottle. Using traditional craftsmanship, each coat is made from four hand cut pattern pieces and finished with delicate gold embroidery. All silk panels are fully lined and finished with silk binding.

The design of the coat has been carefully moulded to fit the shape of the bottle and is held together with white gold, orb embossed press-studs. Each coat displays the bottle's unique limited edition number on the bottom as a sign of authenticity.

With small gold embroidered orb and ornate satin detailing, each coat emphasis Vivienne Westwood's talent for overcoming the restrictions of designing for a difficult medium and shape.

The Flash

Recreating the detail used on all Vivienne Westwood accessories, each jacket is decorated with a complementing blue and gold flash, inspired by flashes worn with full Scottish Attire, and bearing the iconic Vivienne Westwood orb.

The Gift Box

Simple and luxurious, the gift box is matt finished with a discrete textured Vivienne Westwood Union Jack Chivas Regal 18 Year old blue. The discrete design hints at the bold design within.


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